This book collects and curates Elon’s wisdom from Transcripts, Tweets, and Interviews over the past two decades.

Through Elon’s own words, you will feel personally mentored to lead a rich life full of purpose, passion, and prosperity.

Releasing March 24th. Pre-order now to receive on launch day:


“The only book an entrepreneur needs”

- Naval Ravikant, founder of AngelList

“You may not agree with everything he says, but at the end of the day, Elon is going to take us to Mars, give people anywhere on Earth high-speed internet, allow people to walk again, and a ton of other things that we would have once thought impossible. It’d be foolish to think there is nothing you can learn from him.

- MrBeast, the world’s biggest YouTuber

Table of Contents:

Part 1: Pursue Purpose

LIVING A PURPOSEFUL LIFE

Be Useful

Fight for the Future

Obsess for Success

Start Before the World Is Ready

Create More than You Consume

Work like Hell

Feel the Fear; Do It Anyway

Seek the Nature of the Universe

THINK LIKE A PHYSICIST

Obsess over Truth

First-Principles Thinking

Thinking in Limits

Aspire to Be Less Wrong

THE VALUE OF ENGINEERING

Engineering Is Magic

Engineering Wins Wars

Engineering Creates Value

Part 2: Ultra Hardcore Work

WHAT IT TAKES

Take Responsibility

Earn Deep Understanding

Sleep on the Factory Floor

Frontline Leadership

Adversity Forges Strength

Eat Glass and Stare into the Abyss

BUILDING EXCEPTIONAL TEAMS

A Group with a Goal

Create a Culture of Builders

Recruit for Exceptional Ability

Retain Only Special Forces

Feedback over Feelings

DESIGNING THE ORGANIZATION

Remove Organizational Boundaries

Simple Communication

Innovation Needs Permission to Fail

Simplicity Wins

The Algorithm

MANIACAL URGENCY

Don’t Waste Time

Speed Is Both Offense and Defense

Do Things in Parallel

Break Down the “Impossible”

Set Aggressive Timelines

WE MUST MAKE STUFF

The Real Work

The Factory Is the Product

Attack the Constraint

Manufacturing Is the Moat

Part 3: Building Companies

BECOMING A FOUNDER

Starting Zip2

Going All In, Again (Zip2 Earnings into PayPal)

Listen Well, Correct Fast

Unite and Conquer

From Exile to Exit

BUILDING TESLA

The Mission to Protect the Planet

Going All In, Again (PayPal Earnings into Tesla)

Building the First Prototype

Becoming Tesla’s CEO

Sequenced Strategy of Tesla

Keeping Tesla Alive

The Edge of Sanity

A Whole New Kind of Car Company

Give People More for Less

The Battle of Public Perception

Founding SolarCity

BUILDING SPACEX

The Only One Crazy Enough for Space

I Expected to Lose Everything

Rockets from First Principles

Keeping SpaceX Alive

Landing NASA Contracts

You Have to Blow Things Up

Building the Just Barely Possible

Optimizing for Mass to Mars

Part 4: On Behalf of Humanity

BUILDING OUR FUTURE

Companies Are Philanthropy

Companies Create Wealth for All

Companies to Start

Companies Drive Progress

THE AGE OF ABUNDANCE

The End of Scarcity

Exponential Intelligence

Upgrading the Human Mind

The Last Human Drivers

Sustainable Abundance

OUR EXISTENTIAL RISKS

This Is the Best Time to Be Alive

World War III

Regulation Accumulation

Unsustainable Energy

Misaligned Artificial Superintelligence

Population Collapse

Asteroids and Comets

BECOMING MULTIPLANETARY

Becoming Multiplanetary Is an Evolutionary-Scale Event

If You Love Life, Protect It

The Gateway to Mars

Building the New World

Colonizing the Galaxy

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ERIC JORGENSON

Writer, Builder, and Investor. Creator of the Almanack of Naval Ravikant and Anthology of Balaji. GP at Rolling Fun, an early-stage investment fund. CEO at Scribe Media. His business blog has educated and entertained more than one million readers since 2014. On a quest to create—and eat—the perfect sandwich.

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JACK BUTCHER

Our Illustrator. Designer by trade, Jack retired from a short career in corporate advertising to spend most of the day on Twitter, building design studio & media brand Visualize Value. His art has informed and inspired millions. His NFT collection, Checks, has recently been featured in Christie’s Auction House.